The Che Life

Argentine roots. Everyday style.

Meet Arge & Tino

Two Personalities. One Culture.

Arge & Tino are two original animated characters inspired by Argentine culture, traditions, and everyday life.

Together, a mate gourd and a thermos bring humor and personality to one of Argentina's most beloved traditions: sharing mate.

They represent Argentine identity, friendship, cultural pride, and the everyday moments that make being Argentine unique.

Who's who?

ARGE — The Mate

THE ENTHUSIASTIC ONE

Arge is expressive, energetic, confident, and sometimes a little dramatic.

He's the kind of character who gets excited about everything, jumps into situations without overthinking, and brings humor to ordinary moments.

Personality: Loud, playful, spontaneous, emotional, charismatic, and proudly Argentine.


TINO — The Thermos

THE SERIOUS ONE

Tino is logical, disciplined, precise, and frequently unimpressed by Arge's antics.

As the thermos responsible for the hot water, Tino takes the mate ritual seriously. He cares about doing things correctly, especially water temperature and preparation.

Personality: Serious, practical, structured, sarcastic, particular, and occasionally annoyed.